Latest
industry research report on: Global Anti-counterfeit Cosmetics
Packaging Market | Industry Size, Share, Research, Reviews, Analysis,
Strategies, Demand, Growth, Segmentation, Parameters, Forecasts
The counterfeiting malpractice
has become a severe matter of concern for original cosmetics
manufacturers all around the globe. Counterfeiting is globally
affecting the cosmetics industry, resulting into innumerable tangible
and intangible losses for the players operating in the industry. A
large number of counterfeit products, carrying brand name of the
leading industry players, are making their way into the local market.
Global cosmetics industry players are increasingly working towards
stopping this penetration of forged products into the market to
prevent the impact of these products on their sales revenue. Apart
from this, low quality of counterfeit products negatively affects the
brand image and credibility of the company.
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The
forged packaging on branded cosmetics products is so well replicated
that normal detection techniques are unable to identify it and, thus,
these products thereby are able to make their entry into the retail
market. The forged products, due to their poor product quality, lead
to severe side-effects among consumers, such as skin irritation,
infection, etc., which consequently lead to the further deterioration
of the brand image of the concerned company. Every year, the global
cosmetics industry faces vast revenue losses due to the presence of
counterfeit products in its supply chain.
Over
the years, the anti-counterfeit cosmetics packaging technology has
emerged as one of the most efficient solutions for restricting the
practice of counterfeiting in the cosmetics industry. The daily-use
skin products are being progressively used by the consumers; hence,
they are easily available in all level of markets. The high
availability of these products in the local market makes them more
prone to counterfeiting. Due to the constant surge in the number of
cases of cosmetics counterfeit products, the anti-counterfeit
cosmetics packaging market is expected to witness significantly
higher growth over the forecast period of 2016-2024.
Several
innovative technologies for the verification of the original
cosmetics products are being developed and making their foray into
the market. The increasing use of such technologies by global
cosmetic products manufacturers is further propelling the demand for
anti-counterfeit cosmetics packaging worldwide.
Customers
too, in view of making the best utilization of their money spent on
cosmetics products, are becoming more concerned about forged
products. Various governments are also becoming increasingly active
against the use of counterfeit cosmetics products. This makes global
companies more optimistic about investing in advanced
anti-counterfeit technologies. Due to these reasons, the global
anti-counterfeit cosmetics packaging market is anticipated to expand
at a significantly higher growth rate over the forecast period,
accounting for multi-millions US$ by the end of the forecast period.
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The high-cost of
anti-counterfeit technology systems results in creating uncertainty
among the cosmetics industry market players regarding the
cost-effectiveness of the technology. Besides, sometimes
anti-counterfeit packaging impacts the product distribution system
and supply chain network of the companies. These are some of the
major factors responsible for the restrained use of this technology
by certain manufacturers.
The global anti-counterfeit
cosmetics packaging market is segmented on the basis of technology
and regions. On the basis of technology, the market is segmented into
authentication packaging technology and track and trace packaging
technology. The authentication technology segment is further
sub-segmented into ink & dyes, holograms, watermarks, and
taggants. The track and trace packaging technology segment is
sub-segmented into barcode technology and RFID technology.
The increasing use of RFID
technology is bestowing a substantial momentum to the growth of the
global anti-counterfeit cosmetics packaging market globally.
Geographically, the global
anti-counterfeit cosmetics packaging market is segmented into seven
main regions, namely North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific excluding Japan, Middle East &
Africa, and Japan. Due to higher consumer awareness, North America is
expected to account for the largest share of the global
anti-counterfeit cosmetics packaging market, followed by Europe, in
the coming years. The Asia-Pacific region is also expected to grow at
a significant rate, thus, further contributing to the overall growth
of the global anti-counterfeit cosmetics packaging market over the
forecast period.
Some of the key players covered
in this study on the global anti-counterfeit cosmetics packaging
market are Zebra Technologies, Alien Technology Corp., AlpVision,
Avery Dennison Corp., SICPA HOLDING SA, Microtrace, LLC, and Impinj,
Inc.
This research report analyzes
this market on the basis of its market segments, major geographies,
and current market trends. Geographies analyzed under this research
report include
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
This report provides
comprehensive analysis of
Market growth drivers
Factors limiting market
growth
Current market trends
Market structure
Market projections for
upcoming years
This report is a complete study
of current trends in the market, industry growth drivers, and
restraints. It provides market projections for the coming years. It
includes analysis of recent developments in technology, Porter’s
five force model analysis and detailed profiles of top industry
players. The report also includes a review of micro and macro factors
essential for the existing market players and new entrants along with
detailed value chain analysis.
Reasons for Buying this
Report
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forecast assessed on the basis of how the market is predicted to grow
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