Latest
industry research report on: Global Anti-counterfeit Beverage
Packaging Market : Industry Size, Share, Research, Reviews, Analysis,
Strategies, Demand, Growth, Segmentation, Parameters, Forecasts
Global Anti-counterfeit
Beverage Packaging Market: Overview
In simplified terms,
counterfeiting means imitating something. Counterfeit products are
fake and unauthorized replicas of the original product. Having a
serious negative impact on the beverage industry, counterfeiting
results in intangible loss for the vendors in the industry. This in
turn affects the companies’ revenue. Beverage companies are taking
steps in continuity to fight counterfeiting as it affects their
revenue on a serious note. Moreover, the brand name and image of the
company is affected due to the lower quality of counterfeit products
which results in health issues of the customers. It is rather
difficult through regular inspection to trace counterfeit products.
This further results in the entry of counterfeit beverages in the
retail markets. Due to compromised product quality, counterfeit
products pose threats to the health and safety of customers, which in
turn deteriorates the concerned companies’ brand name and image.
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For
detecting counterfeit beverage products across the globe,
anti-counterfeit beverage packaging technologies have been invented.
Because of easy availability of counterfeit products in local
markets, the beverage industry is severely affected. Due to the
increasing production of beverage counterfeits, it is expected that
the anti-counterfeit beverage packaging market will experience
lucrative growth in the future. It is predicted that the global
anti-counterfeit beverage packaging market would grow in terms of
revenue until 2024. Many new, efficient, and easy to use technologies
for testing the originality of the products are emerging in the
market. Manufacturers are using such technologies and thus assisting
in the growth of the global anti-counterfeit beverage packaging
market.
As
a result of the increasing consumer awareness regarding products and
technologies, America and Europe are anticipated to serve as
potential regions for the market among other regions in the near
future.
Counterfeiting
is globally affecting the beverage industry, resulting into
innumerable tangible and intangible losses for the players operating
in the industry. It affects the revenue of companies along with the
end-users of their products. Beverages industries are continuously
taking steps to fight counterfeiting in their supply chain as it
seriously affects their sales revenue. Besides, lower quality of
counterfeit products affects the brand image of the company and also
results in health issues among consumers. Forged packaging products
are so well industrialised that it becomes impossible to trace them
through regular inspection and, thus, such counterfeit beverage
products make entry into the retail market. With their poor product
quality, they pose severe concerns related to the consumers’ health
safety, and consequently lead to the deterioration of the brand image
of the affected company.
Counterfeiting
affects the gross revenue of the company and causes immense long term
damage to its credibility. Every year, significant amount of losses
are incurred by the operating players due to the usage and sale of
counterfeit products in the global beverages industry.
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The anti-counterfeit beverage
packaging technology has emerged as an efficient solution for
detecting counterfeit beverage products globally. The beverages
industry to get severely affected by counterfeit products as these
products are easily available in the local market. Due to rapid surge
in the number of beverage counterfeit products, the anti-counterfeit
beverage packaging market is expected to witness a significant growth
over the forecast period of 2016-2024.
The global anti-counterfeit
beverage packaging market is projected to become a multi-billion
industry, by end of 2024. Several easy-to-work and
efficient-in-functioning innovative technologies for validating the
authenticity of the original products are penetrating the market. The
adoption of such technologies by manufacturers in turn is propelling
the demand for anti-counterfeit beverage packaging globally. Use of
highly efficient RFID technologies is one of the most significant
factors driving the overall growth of the anti-counterfeit beverage
packaging market currently.
Due to rising health
consciousness, consumers are getting increasingly aware about forged
or counterfeit products and anti-counterfeit technologies. This
factor is affecting the market positively. Increasing government
regulations for eliminating the usage of counterfeit beverage
products from the local market is also compelling the global
companies to invest in advanced anti-counterfeit technologies. The
synergistic approach of market players with various government
organizations is expected to provide a substantial platform for the
growth and development of the global anti-counterfeit beverage
packaging market in the coming years.
Apart from the above driving
factors, there are several others factors restraining growth of the
global anti-counterfeit beverage packaging market currently. Among
these, high costs of anti-counterfeit technology setups and their
impact on the product distribution system and supply chain network
are the major factors expected to hinder growth of the
anti-counterfeit beverage packaging market in the coming years.
The global anti-counterfeit
beverage packaging market is segmented on the basis of technology and
regions. On the basis of technology, the market is segmented into
authentication packaging technology and track and trace packaging
technology. The authentication technology segment is further
sub-segmented into ink & dyes, holograms, watermarks, and
taggants. The track and trace packaging technology segment is
sub-segmented into barcode technology and RFID technology.
On the basis of geography, the
global anti-counterfeit beverage packaging market is segmented into
seven main regions, namely North America, Latin America, Western
Europe, Eastern Europe, Asia Pacific excluding Japan, the Middle East
& Africa, and Japan. Due to large consumer awareness about the
technology and products, North America region is expected to hold the
largest share of the global anti-counterfeit beverage packaging
market, followed by Europe, in the coming years. The Asia-Pacific
anti-counterfeit beverage packaging market is also expected to grow
at a significant rate over the forecast period.
Some of the key players covered
in this study on the global anti-counterfeit beverage packaging
market are Zebra Technologies, Alien Technology Corp., AlpVision,
Avery Dennison Corp., and SICPA HOLDING SA.
This research report analyzes
this market on the basis of its market segments, major geographies,
and current market trends. Geographies analyzed under this research
report include
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
This report provides
comprehensive analysis of
Market growth drivers
Factors limiting market
growth
Current market trends
Market structure
Market projections for
upcoming years
This report is a complete study
of current trends in the market, industry growth drivers, and
restraints. It provides market projections for the coming years. It
includes analysis of recent developments in technology, Porter’s
five force model analysis and detailed profiles of top industry
players. The report also includes a review of micro and macro factors
essential for the existing market players and new entrants along with
detailed value chain analysis.
Reasons for Buying this
Report
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pin-point analysis for changing competitive dynamics
It provides a forward
looking perspective on different factors driving or restraining
market growth
It provides a six-year
forecast assessed on the basis of how the market is predicted to grow
It helps in understanding
the key product segments and their future
It provides pin point
analysis of changing competition dynamics and keeps you ahead of
competitors
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business decisions by having complete insights of market and by
making in-depth analysis of market segments
It provides distinctive
graphics and exemplified SWOT analysis of major market segments
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