Latest
industry research report on: Global Anti-counterfeit Clothing
Packaging Market : Industry Size, Share, Research, Reviews, Analysis,
Strategies, Demand, Growth, Segmentation, Parameters, Forecasts
The increasing incidents of
forging have become a matter of concern for original clothing
manufacturers across the world. The practice of counterfeiting has
been resulting in inestimable perceptible and imperceptible losses
for the global clothing industry. Counterfeiting not only affects the
revenue of these companies but also affects the end-users. Clothing
industry players across the globe are unceasingly taking steps to
curb the penetration of counterfeit products in their supply chain.
Apart from this, low quality of counterfeit products affects the
brand image of the company and also results in exasperation among
consumers. The forged packaging in case of branded clothes is so
well-replicated that it gets skipped during normal inspection and,
thereby makes entry into the retail market. The poor product quality
of these counterfeit clothing products poses several problems for
consumers relating to skin irritation, colour fading after wash,
etc., which consequently lead to the deterioration of the brand image
of the concerned apparel company.
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Counterfeiting
practice affects the company’s gross revenue and results in immense
long term damage to its credibility in the market, which further
impacts its marketing strategy severely. Every year, significant
amount of losses are incurred by the operating players due to the
usage and sale of counterfeit products in the global clothing
industry.
The
anti-counterfeit clothing packaging technology has emerged as an
efficient solution for detecting counterfeit clothing products
globally. The main reason why the clothing industry is being severely
affected by counterfeit products is that these products are easily
available and are found virtually everywhere in the local market. In
view of the rise in the number of clothing counterfeit cases, the
anti-counterfeit clothing packaging market is expected to witness
significant growth over the forecast period of 2016-2024.
Several
innovative technologies with ease-in-access and operational
excellence are making foray into market for verification and
authentication of the original clothing products. Manufacturers are
increasingly adopting these technologies, which is further propelling
the demand for anti-counterfeit clothing packaging globally. Growing
use of highly proficient RFID technology is one of the most
significant factors that is fueling the overall growth of
anti-counterfeit clothing packaging market globally. Due to these
reasons, the global anti-counterfeit clothing packaging market is
anticipated to grow at a significantly higher growth rate over the
forecast period.
Due
to the best value utilization of their money spent on clothing
products, consumers are getting increasingly aware about forged or
counterfeit products and also about the anti-counterfeit
technologies. Government is also becoming more conscious about
imposing regulations with a view to completely eliminate the sale of
counterfeit clothing products in the market. This makes global
companies optimistic about investing in advanced anti-counterfeit
technologies. Market players are actively working with various
government organizations synergistically to counteract against forged
clothing products. This approach is further expected to provide a
substantial platform for the growth and development of the global
anti-counterfeit clothing packaging market in the coming years.
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Intense capital expenditure is
required for setting up anti-counterfeit technology systems. This
factor restrains majority of the market players from adopting the
anti-counterfeit clothing packaging. Proper utilization of
anti-counterfeit clothing packaging also impacts the product
distribution system and supply chain network of the companies, which
is also expected to hinder growth of anti-counterfeit clothing
packaging market, globally, in the coming years.
The global anti-counterfeit
clothing packaging market is segmented on the basis of technology and
regions. On the basis of technology, the market is segmented into
authentication packaging technology and track and trace packaging
technology. The authentication technology segment is further
sub-segmented into ink & dyes, holograms, watermarks, and
taggants. The track and trace packaging technology segment is
sub-segmented into barcode technology and RFID technology.
Geographically, the global
anti-counterfeit clothing packaging market is segmented into seven
main regions, namely North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific excluding Japan, Middle East &
Africa, and Japan. North America, followed by Europe, are expected to
account for the largest share of the global anti-counterfeit clothing
packaging market due to high awareness. The Asia-Pacific region,
which is rapidly establishing its footprints as a market for high-end
& value added branded clothing products, is also expected to grow
at a significant rate, thereby contributing to the overall growth of
the global anti-counterfeit clothing packaging market over the
forecast period.
Some of the key players covered
in this study on the global anti-counterfeit clothing packaging
market are Zebra Technologies, Alien Technology Corp., AlpVision,
Avery Dennison Corp., SICPA HOLDING SA, Microtrace, LLC, and Impinj,
Inc.
This research report analyzes
this market on the basis of its market segments, major geographies,
and current market trends. Geographies analyzed under this research
report include
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
This report provides
comprehensive analysis of
Market growth drivers
Factors limiting market
growth
Current market trends
Market structure
Market projections for
upcoming years
This report is a complete study
of current trends in the market, industry growth drivers, and
restraints. It provides market projections for the coming years. It
includes analysis of recent developments in technology, Porter’s
five force model analysis and detailed profiles of top industry
players. The report also includes a review of micro and macro factors
essential for the existing market players and new entrants along with
detailed value chain analysis.
Reasons for Buying this
Report
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pin-point analysis for changing competitive dynamics
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looking perspective on different factors driving or restraining
market growth
It provides a six-year
forecast assessed on the basis of how the market is predicted to grow
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