Latest
industry research report on: Implications of Introducing a Sugar Tax
Market : Industry Size, Share, Research, Reviews, Analysis, Strategies,
Demand, Growth, Segmentation, Parameters, Forecasts
"The Implications of Introducing a Sugar Tax"
explores the likely effects of sugar taxes on consumer prices and
behavior. It outlines consumer responses to price hikes by attempting to
evaluate to what extent sugar taxes could halt obesity by discouraging
sugar consumption in the UK, which will be the next country to adopt
such a policy.
The
introduction of a sugar tax would hit lower-income groups harder, but
this would not guarantee a reduction in sugar consumption as this group
is likely to trade down to lower-price goods. On the other hand, the tax
would raise awareness among consumers bringing the high sugar content
of soft drinks into the spotlight. This could stimulate new innovations
in product reformulation, positioning and packaging sizes.
Scope
- There is no clear evidence supporting sugar tax as a mechanism to influence consumer diets.
-
Despite obesity/overweight and sugar-related health issues being two of
the most concerning health issues for British consumers, consumption of
sugar is high and climbing.
-
Price rises will not necessarily stall the taxed categorys sales as the
demand is inelastic and consumers may just shift to cheaper brands.
-
The tax would play a key role in promoting a healthy diet, bringing the
high sugar content of soft drinks into the spotlight and stimulating
demand for low-sugar and sugar-free soft drinks.
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Reasons to buy
-
Understand consumer responses to price hikes and to what extent
purchasing patterns will be altered with the introduction of a sugar
tax.
- Gain a detailed understanding of the unintended outcomes that price increases will generate.
-
See the actions that major brands are taking to get ahead of the
greater interest in the low-sugar, sugar-free, and alternative sweetener
sectors.
Have Any Query? Ask Our Expert @ https://www.marketresearchreports.biz/sample/enquiryBuy/1009096
Table of Contents
1. The rationale behind the sugar tax
2. Implications to consumer prices
3. A cross-country comparison
4. Implications of consumer perceptions
5. Spot light on: Soft Drinks
6. UK: Sugar Tax debate
7. Perceptions of the sugar tax by stakeholder
8. What manufactures need to know about UK consumers
9. Implications to consumer behavior
10. Conclusions
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