Latest
industry research report on: TrendSights Analysis: Informed Shopping -
Meeting the needs of informed and critical consumers Market : Industry
Size, Share, Research, Reviews, Analysis, Strategies, Demand, Growth,
Segmentation, Parameters, Forecasts
"TrendSights Analysis: Informed Shopping -
Meeting the needs of informed and critical consumers" examines the ways
that information and informed shopping influences shopping habits and
product choice. It look at what informed shopping means as a consumer
trend, why it is important, who the relevant consumers are, how FMCG
brands can best capitalize on the trend, and the future outlook of the
trend.
The
availability of information through novel technologies has raised
consumer awareness about the social impact of shopping decisions. In a
circular process, consumer awareness drives the creation of new
platforms and increasingly granular sources of information. Consumers
now have instant access to comparisons of price, product quality, and
brand ethics. This changes how consumers shop and how they perceive
brands and products.
Scope
-
Information coming from online reviews, social media, and other online
sources combined with the accessibility of information on mobile devices
is reshaping consumer shopping habits.
- 79% of consumers check prices online before making a purchase.
- 56% of consumers use price comparison websites to compare different prices at supermarkets.
- 55% of consumers are more likely to trust blogger/user reviews over brand claims.
- 45% of consumers are willing to boycott a brand whose values do not reflect their own.
Reasons to buy
- Understand which audiences are most affected by the Informed Shopping trend.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- See the steps that major brands are taking to meet the needs of informed shoppers.
About us
MarketResearchReports.biz
is the most comprehensive collection of market research reports.
MarketResearchReports.Biz services are specially designed to save time
and money for our clients. We are a one stop solution for all your
research needs, our main offerings are syndicated research reports,
custom research, subscription access and consulting services. We serve
all sizes and types of companies spanning across various industries.
Contact
Mr. Nachiket
State Tower
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-621-2074